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Tuesday, June 8, 2010

Using Grids






After researching your three countries and sketching out possible design direction incorporating said research your gonna want to take your sketches to the computer. I recommend creating your logo in Illustrator then using Adobe Bridge to bring it into Photoshop (I have found that Photoshop allows you to resize your logo without distortion and/or changes in certain logo proportions, while still maintaining a vector quality image).

For geometric based logos, creating grids with the guides function can help you keep equal proportions. Above is a quick step by step example I made up of a geometric logo and how the use of a grid can make it a lot easier to create a well composed and proportioned logo.

*REMINDERS: make sure to keep the different elements of your logo in separate layers! This will be needed when you go to bring your logo into AfterEffects later in the semester. Also, be sure not to make your logo too complex! Test it in varying sizes to make sure that it retains its integrity even at business card sizes.



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