Critical Assessment

I took two different directions when creating my branding and logotype, both of which are featured above. I eliminated the left hand collection due to the fact that they had less of a connection to the countries I chose and for the fact that they had a less multifaceted feel. Seeing as my product is a radio that you roll to change the station I enjoyed the movement in the left hand collection, yet because the product has many faces, like a geodesic dome, I felt that the right hand better suited my product and my chosen countries influence.

I eventually eliminated all but the bottom logo on the right hand side. I found it to be complex yet not overwhelming or overly complicated. Unlike the top right hand side it allowed enough negative space for the elements to breath, and it had a tactile look to it.

* I ran a risk seeing as my logo is somewhat familiar to the Bp flower logo. Yet, the logo fit my product, and the green color related well to all three chosen countries.