Mixing Music

Your Powerpoint presentation is completed and your ready to continue into your 3D animation. before you can start composing your video you need to create a 10 sec music clip using royalty free music from the web. Your music should be composed of at least three different instrumental tracks (no words), each representing one of your countries and their musical background/history.

Make sure to choose simple tracks so that they converge into a more unified musical statement.

You can use Sound Studio to mix your music, but i prefer garageband simply for its user friendly interface when it comes to mixing multiple tracks.

*FINDING FREE and ROYALTY FREE tracks online is NOT EASY

but I found a great site => www.freesound.org

*screen shot of site at top of post

You have to join, but its free and takes 10 sec.

When you find the tracks you like, just right click on the download button at the top right of the page and click "download linked file"

Power Point Presentation

Once you have constructed your final logo and type representation its time to create the presentation for your newly created brand.

Its very easy to create a powerful and direct presentation by creating backdrops, buttons, menu bars, etc. using Photoshop. Photoshop will allow you to customize every part of your presentation and help your presentation to steer clear of a template appearance.

In Powerpoint you can click on the view tab and open up the custom animation toolbar to help you create entrance/exit/etc. effects for certain elements of your powerpoint.

Even though all of these added elements can help punch up a dull powerpoint, be sure not to go over board. Keep it simple and clean, and make sure it holds somewhat of a rhythm. A rhythm can be kept by holding consistent formatting, font choices, font sizes, animation effects and so on.

Final Logo and Typeface for KOBA

Critical Assessment

I took two different directions when creating my branding and logotype, both of which are featured above. I eliminated the left hand collection due to the fact that they had less of a connection to the countries I chose and for the fact that they had a less multifaceted feel. Seeing as my product is a radio that you roll to change the station I enjoyed the movement in the left hand collection, yet because the product has many faces, like a geodesic dome, I felt that the right hand better suited my product and my chosen countries influence.

I eventually eliminated all but the bottom logo on the right hand side. I found it to be complex yet not overwhelming or overly complicated. Unlike the top right hand side it allowed enough negative space for the elements to breath, and it had a tactile look to it.

* I ran a risk seeing as my logo is somewhat familiar to the Bp flower logo. Yet, the logo fit my product, and the green color related well to all three chosen countries.

Using Grids

After researching your three countries and sketching out possible design direction incorporating said research your gonna want to take your sketches to the computer. I recommend creating your logo in Illustrator then using Adobe Bridge to bring it into Photoshop (I have found that Photoshop allows you to resize your logo without distortion and/or changes in certain logo proportions, while still maintaining a vector quality image).

For geometric based logos, creating grids with the guides function can help you keep equal proportions. Above is a quick step by step example I made up of a geometric logo and how the use of a grid can make it a lot easier to create a well composed and proportioned logo.

*REMINDERS: make sure to keep the different elements of your logo in separate layers! This will be needed when you go to bring your logo into AfterEffects later in the semester. Also, be sure not to make your logo too complex! Test it in varying sizes to make sure that it retains its integrity even at business card sizes.

Chosen Product

Teague Radioball from ben collette on Vimeo.

Developed by Teague's Benoit Collette and Adam Kumpf, the Radioball is truly an interactive device that tunes into different stations as you actively rotate its orbital shape. Breaking the mold of commonly sleek and "pocket-sized" electronics, I chose the Radioball for its uniqueness and uncharted presence within a real market.